7 Signs You’re Playing Small in Your Beauty Business (And How to Fix It)
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You didn’t start your beauty business just to make ends meet. You started it because you had a vision—freedom, flexibility, impact, and a bank account that actually reflects your talent. But somewhere along the way, you started playing small. Playing it safe. And it’s costing you time, money, and momentum.
This blog is your wake-up call. If you're ready to stop shrinking and start stepping into your next level as a beauty business owner, keep reading.
1. You’re Waiting for “The Right Time” to Go All In
There’s no perfect time. There’s only now. Whether it’s raising your prices, launching that new service, or showing your face on TikTok—procrastination wrapped in perfectionism is a dream killer.
Fix it: Set a non-negotiable deadline and take messy action. Growth doesn't wait for comfort.
2. You’re Still Charging Based on What Others Charge
If you’re peeking at local lash techs or facialists to set your rates, you’re not running a business—you’re blending in. Playing small with your pricing keeps you overworked and undervalued.
Fix it: Price based on the transformation you offer, your expertise, and your financial goals—not what Sally down the road charges.
3. Your Marketing Is Inconsistent (or Nonexistent)
If you’re posting only when you “feel inspired,” you’re missing out on visibility and authority. Out of sight = out of mind. And the algorithm doesn’t reward ghosts.
Fix it: Create a simple content schedule. Batch 1–2 days a month. Focus on client results, your unique voice, and value-packed content.
4. You’re Afraid to Niche Down
Trying to serve everyone makes your brand forgettable. Whether you’re a lash tech, nail artist, or brow boss—niching creates clarity, connection, and coin.
Fix it: Define your signature service and ideal client. Be known for one thing before trying to offer everything.
5. You Avoid Investing in Support or Mentorship
If you're still trying to Google your way through business, you’re choosing the slow route. Every successful beauty CEO got help.
Fix it: Whether it’s a 1:1 coach, a course, or a strategy eBook—investing in knowledge collapses timelines. (Psst… my eBooks and coaching are built for this.)
6. You Undervalue Your Own Results
If you’re not showcasing client transformations or testimonials because you think they’re “not perfect,” you’re hiding your brilliance.
Fix it: Start celebrating results publicly. Share before & afters, reviews, and case studies—even if they’re not Hollywood level. Real is relatable.
7. You Let Fear Drive Your Decisions
Fear of judgment. Fear of failure. Fear of standing out. All of it keeps you stuck.
Fix it: Every time fear speaks up, ask yourself—what would my next-level self do? Then do that.
Final Thoughts
You’re not here to blend in. You’re here to build a wildly aligned, profitable, booked-out beauty business that changes your life (and your clients’).
But first—you need to stop playing small.
Need help stepping into that next level? My 1:1 coaching and strategy eBooks are made for beauty pros like you. No fluff, just fierce strategy that gets results. [Work with me or grab a resource here.]