Black Friday for Beauty Pros: What to Offer (And What to Avoid)

Black Friday Doesn’t Have to Be Chaos

Black Friday can grow your business—or completely derail it. The secret? Creating value, not just discounts.

In this guide, I’ll help you plan your Black Friday strategy with intention, protect your energy, and make it a profitable week instead of a panic-filled one.

1. Decide If It’s Right for You

You don’t have to run a Black Friday sale. Consider:

• Are you booked and profitable already?

• Can you fulfil more clients without burnout?

• Do you want to reward loyalty or attract new people?

Choose a goal first. Then design a promotion that aligns.

2. Black Friday Offer Ideas That Don’t Undercut You

Try:

• Prepay packages (e.g. 3 facials for £X, save £15)

• Gift voucher bonuses (e.g. buy £50, get £60 credit)

• Retail promos (homecare bundles)

• Loyalty upgrades for current clients

Bonus tip: Never offer something you’ll resent delivering. Make it win-win.

3. How to Promote It

• Email your client list with early access

• Create countdowns on stories

• Post social proof, limited spaces, urgency

• Highlight terms: dates, availability, payment upfront