Spooky Quiet? 5 Ways to Boost Beauty Business Sales This October
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October Slump? Not on Our Watch
October can be a quiet month for bookings—but that doesn’t mean your bank account needs to suffer. With the right strategy, October can spark sales and build momentum for Christmas.
Here’s how to make spooky season seriously profitable.
1. Run a Halloween-Inspired Offer
It doesn’t have to be cheesy. It can be classy and fun:
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“No Tricks, Just Treats” facial offer
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Halloween nail art upgrades
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“Spook-proof” lashes that survive any night out
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“Witchy Glow” dermaplaning bundle
Add urgency. Add charm. And always add a clear CTA to book.
2. Push Pre-Christmas Bookings Now
October is the perfect time to fill your November and December diary. Use stories, posts, and email marketing to remind clients:
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Appointments will go FAST
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Booking early = guaranteed glow
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Your last appointment dates are limited
3. Add a Small Flash Sale or Upgrade
Try:
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A 24-hour bonus (free lip wax with every facial)
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A mini bundle (lash lift + brow wax at a set price)
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A £10-off voucher for referrals this month only
⚠️ Always set limits: number of uses, dates, or number of appointments.
4. Host a Mini Client Giveaway
Create engagement and visibility:
“Want to win a free brow sculpt? Tag a friend and share this post!”
Make it fun, quick, and useful—and watch the algorithm love you.